Data Revolution in Healthcare and Lifesciences Industry

India's attempts to make a foray into the world of telemedicine has not made much headway, especially due to foreign data processing laws and difficulties in certification of qualifications of Indian telemedicine providers, the Planning Commission has said. Rising costs and dearth of medical personnel have created pressures for public health care providers in developed countries to explore the possibility of electronic delivery of services across the borders and they looking for opportunities to outsource diagnostic services to private health care providers. What is relevant is the emergence of opportunities for Indian service providers to supply telemedicine services to developed countries in such segments as diagnostics, dermatology, opthalmology and psychiatry, a high-level group of the Commission observed in a report. The group notes that a number of telemedicine centres are already operating in the country. In 2001, the Indian Space Research Organisation launched a pilot pro...

Our ancestors traveled to hot springs and other water bodies for their medicinal value. Rich and famous especially from developing nations have always traveled to advanced countries for the best treatment. But today, these journeys seem to have another purpose, holidaying, and are categorized as ‘medical tourism’. Another peculiarity is reversal of tourist traffic from developed nations to third world for cheaper treatment. But it is confusing how a sick person can be on a holiday and enjoy leisure like any other tourist. Ignoring this fundamental question, medical tourism is being promoted across the world.Medical tourism, an unexplored segment, is still in its infancy in India. About one and half lakh tourists visited India in 2003 for special treatment and/or advanced surgery, as compared to one million to Thailand, and they have mixed response and experience. This figure increased by about 30,000 in the following year in India. They prefer India because it is affordable as comp...

Imagine the hospital of the future where unnecessary expenses will be cut and more patient lives will be saved. Say goodbye to the inefficiencies of the old hospital and welcome the new, highly cost-effective system of asset and personnel tracking, patient care, and billing, the keystone of which will be radio frequency identification (RFID) technology. RFID envisions such a world. The applications for the healthcare industry are several, asset tracking, patient tracking, staff location, baby monitoring, blood bank distribution, etc. Here I define two such applications: Asset Tracking:Healthcare facilities invest CRORES of Rupees in upgrading and maintaining expensive equipment that aid the healthcare professional in the diagnosis, treatment and monitoring of patients. It is incumbent on these professionals to maximize the use of such machines to maintain cost controls and yet meet the ever evolving and extremely dynamic needs of the patients. When the equipment needed is not readily a...

What new business models in health care, based on the Internet, are rising to the fore? What do they do that's different? And how do they address some eternal issues of patient care: not only good health, but also quality, choice and trust? Here is the Discussion- "Reshaping Markets and Industries." For the following ,I alloted six hat thinking to my friends.. RED HAT = Emotional analysis, White Hat = Facts n figures, Black Hat = careful , Yellow hat = positive, Green Hat = creativity, Blue hat =Cool Hat, an Organising hat. Yellow says - Most health care marketing in the past was centered around physicians. The basis of competition in the near future would shift to one driven by consumer satisfaction and quality. White says - "It's really incredible when you compare [health care] to other industries, and ask what information is available to consumers that influences choice: choice of physician, choice of where to have procedures done, ability to access meaningful...

If you need profits..if you really want to make it big in the top line...Read ON... It is important to differentiate between current visitors and target audience. If your stats are able to, the important information is return visitors and where they come from. There will always be random visitors from all over the world, arriving via search engines. They add to visitor numbers and page views, but what you need are visitors that bookmark your site and use it as a resource. They are the visitors who travel through many pages each visit, who read the content, and who are in a better mood to notice relevant advertisements. Many search engine visitors will only visit for a few seconds then go somewhere else. The advantage of Google Ads is that you get paid per click-through, regardless of whether the visitor ends up buying anything. From this point of view, it doesn't really matter where they come from - if they can read English there's a 1-3% chance they'll click on an ad. It i...

Creating support groups is a good Idea. The final destination should be linked to form the body of the page people originally arrived at, and given a much better impresssion of the depth of information your site contains. I suggest that the Support Group section be merged with Conditions section. The visitor should be able to visit your home page, click on Conditions, click on Epilepsy (See Epilepsy Journals from The Lancet as well), and reach a page that links to all the info your site has on the topic. When I get to the Epilepsy page, I would like to see a menu prominently displayed in the center of the page, that links to: - Introduction - Definition - Causes - Charateristics - Diagnosis - Treatment - Tips for living with Epilepsy - Articles - Myths surrounding epilepsy - Do's and Don'ts - Epilepsy & Women - Famous people with epilepsy - VNS Therapy - Support Groups Fixing the Navigation --------------------- What needs to be done is this, for each ailment, remedy or gen...

Revenue-------Your focus should be on advertisements. Web users don't mind qualityPortals having a banner ad at the top of the page, and Google Ads havethe ability to provide ads relevant to page content. Getting doctorsor hospitals to pay for inclusion in a your directory only becomesviable when they sense they *need* to be listed. Consider how longYahoo took before they charged for inclusion as the correct model. Which is the better option, from your visitors’ point of view? 1. A complete directory, supported by ads2. A patchy directory, supported by submission fees Revenue by section------------------In general, I do not think any gain can be made from dividing yoursite into sections for revenue purposes. Although there may be theoccasional section of your site worthy of special attention, it is notcommon for large sites to complicate their advertising in this way. If an individual page receives a lot of visitors, then a staticadvertisement that ties in well with the topic of t...