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Customer Response Management and Intelligent Marketing

Better managed Portals: Remember when simply establishing an online presence was a big deal? The healthcare industry is reacting to: Empowered consumers who are seeking information on the Internet in record numbers Dissatisfied consumers who are willing to spend their own money to get the care they want Consumers who want to manage their own care and have greater access to their physicians. CRM enabled Health Portal allows you to respond to all of these trends. As an integral part of a comprehensive CRM solution, the health portal is a password-secure, health management tool. Because one web model no longer fits all consumers, the CRM has to be custom made, personal and flexible. Patients can keep all of their health and insurance information in one place, make appointments and requests via e-mail with their physician's office, receive information on subjects they choose, receive reminders about medication schedules, classes or exercise timetables and other health calendar entr...

Healthline, WebMD and a Dream to match magnitude

Yesterday evening, when I was sipping my best cuppa of Coffee...My friends rang me..What time dude..Rememeber we need to meet and discuss..the same..How profitable a business is ehealth...My head was spinning though, I still said Yes...After I came back I thought I should write about Ehealth as a concept and profitability. For years, thousands of people around the world have been publishing small Websites dedicated to a specific health or mental health topic. Maybe it was a site devoted to colon cancer, or breast cancer, or traumatic brain injuries. Maybe it was a site full of information about depression, or mania, or borderline personality disorder. Thousands of people toiled hundreds of thousand of hours to create these small, informative sites, linking to other great informative sites or which are already successful and all that, but does that works? In late 1996 and early 1997, companies started forming around the idea of compiling a whole bunch of health or mental health informat...

Why to promote Ehealth?

Let us look at Five big points first..and then we will understand how they are interrelated. Health care Delivery system in India India is a vast country of 1. 4 billion population • It consists of 29 states and 6 Union Territories governed by a federal system • Health is a state subject which follows a three tier system – primary health centre catering a group of villages, Secondary level health centre located at district level and medical college hospitals constitute the tertiary level located in the big cities. Telemedicine in India: Potential of ICT to improve health care  65% of 1100 million will be literate by 2015  60% of rural India has access to TV coverage.  650,000 existing PCOs ® internet kiosks,.  400,000 villages already have telephone connections.  Internet users in India 2m Dec 2001, 8.5m 2003, will grow to more than 10 million by 2010. Need for Telemedicine • Non availability of facilities / skills / technology locally(rural /remote area) • Urgency of treatment...

E-health for blind guys

I wanted to have some more inputs about any kind of handicap be it mobility, blindness, handicapped or deafness to e-health. Some people may be surprised to find out that the blind and visually impaired are about as likely to be on the internet as a sighted person. It can seem like a daunting task to learn to use a computer system, but the fact is, there are plenty of easy ways for the visually impaired to get online. A common method for computer access for the blind and visually impaired is a screen reader. There are many screen reader programs available; the most common is the JAWS screen reader. A screen reader takes the output from Microsoft Windows and converts it to speech. The screen reader will tell you that you are currently in the Internet Explorer browser, and it will read to you the contents of the web pages. With time, and practice, a blind or visually impaired user can become very proficient at using a computer system. Screen Readers offer a great degree of flexibility;...

Scommerce and How much it matters in Healthcare

First of all I would like to thank all of you for this overwhelming response.. So lets take our discussion further, Yesterday I was talking to a few people on the possible alliances between scommerce and health as for them all this was new. Lets first of all have a look at stats: 10% of Retail shopping including health and cosmetic products happens online, out of which the conversion of the best websites is almost 4%.(that too not in first 3 yrs.) I firmly believe in this survey which happened among approximately 2,000 online shoppers, that a majority (53 percent) went directly to retailer and manufacturer sites to research and purchase products, rather than using shopping comparison sites or social and/or community networking sites. So 100 - 53= 47% left. Of this 47% around 35% wanted to be physically present in the store while they buy and were certainly not online shoppers. While social and community sites and content offer some value, they are only driving a small portion of online...

Scommerce and Health

sCommerce has been called the new Web 2.0 buzzword by web analytics. The Difference between eCommerce and sCommerce in that eCommerce is electronic commerce whereby people individually buy stuff online while sCommerce is Social Commerce whereby individuals buy stuff online with millions of people helping them.www.suvidhaa.com is one such initiative. If you ask me there was a long standing need for thsi as far as healthcare online shopping was concerned. Where ecommerce is the art of customer acquisition, Scommerce will be for customer satisfaction. Although this is a very new and a very good idea, it will require legislation and controls.Shopping online is a user convenience module which has to be made more standardised and user friendly, For health related products specific guidance is necessary before one takes the leap. Scommerce will be the ray of hope in here. Scommerce will benefit anyone who:- seeks to benefit from the combined knowledge of more than one doctor / health profess...

Medical Tourism Going Pro

There was a time in India when Air travel, matrimony, Jobs and Real estate were not organised, and then came Yatra.com, Bharatmatrimony.com, Naukri.com and magicbricks.com to organise it..Result= Major Hit If we have a look at the medical tourism side of Online Reach and approach, We have everything A rich heritage, toursit attractions, High tech specialists, Good hospitals..everything... Then why even good sites like recoverdiscover.com are not getting enough traffic, The website though older than Blog are not able to get good rankings. While the Government has been most positively speaking about promoting medical tourism, it seems that when opportunity comes calling, it is looking the other way. Read this: Government stance "We have not come to that stage of taking that leap in medical tourism yet," said B. Suman, Tourism Director, for not participating in the expo. "Hospitals here have not come up as expected," Mr. Suman said. "However, a meeting will be hel...