Skip to main content

Posts

Showing posts from May 1, 2008

The Healthcare Internet Business Model

What new business models in health care, based on the Internet, are rising to the fore? What do they do that's different? And how do they address some eternal issues of patient care: not only good health, but also quality, choice and trust?
Here is the Discussion- "Reshaping Markets and Industries."
For the following ,I alloted six hat thinking to my friends..RED HAT= Emotional analysis,
White Hat= Facts n figures, Black Hat= careful ,Yellow hat= positive, Green Hat= creativity,Blue hat=Cool Hat, an Organising hat.
Yellow says- Most health care marketing in the past was centered around physicians. The basis of competition in the near future would shift to one driven by consumer satisfaction and quality.
White says- "It's really incredible when you compare [health care] to other industries, and ask what information is available to consumers that influences choice: choice of physician, choice of where to have procedures done, ability to access meaningful and useful inf…