Monday, 8 September, 2008

Revenue management in Healthcare

Process mapping allows you to identify productivity opportunities, best practices, and root causes of problems, create workflow consistency, and determine who owns an action item within the process and who's accountable for it."

1. Identify the critical business opportunity. "If you're going to put 10+ key people in a room all day long, which is what it will take for most mapping exercises, there better be a darn good business reason for doing so--improving your ROI, for example," says Trusten. This step should be taken by the organization's financial leaders.
2. Identify key processes with the greatest influence on that opportunity. This will be either all or some of the key areas of revenue cycle management, such as patient access or charge capture.
3. Create a project team. Trusten recommends that you start by identifying the executive sponsor for the project, often the CFO, who will establish expectations and priorities, coach the team, break down any organizational barriers, and assume overall accountability.
4. Do the "is" map prework. Prework includes developing the business purpose or value proposition for the mapping project, defining the scope of the project, identifying subject matter experts who actually perform the steps in the process on a daily basis, and pinning down meeting logistics.
5. Develop "is" map. Once everyone meets and goals are communicated, the actual process of identifying process steps may begin. "You might say to the team of subject matter experts, 'OK, walk me through what occurs in the revenue cycle management process when someone has a lab test,'" says Trusten. "Start with admitting. Write each step on a Post-it[R] note and put it under the appropriate function on a large sheet of paper on the wall."
6. Look for disconnects and opportunities. This is where you put on your Sherlock Holmes hat. Areas with greatest potential for improvement typically include those with too many go/no-go decision points, too many feedback loops, duplication, non-value-added steps, role or authority ambiguity, bottlenecks, and places where you are misusing or, more likely, underusing the available technology. Why are we doing Step C? How is it different from Step J? Is there a different technology we could purchase to make that step easier or faster? These are the types of questions that typically arise at this stage. Make sure everyone involved with the process in any way has a chance to review and discuss the map that develops.
7. Create the "should" map. Validate your original value proposition: Are the purpose and outcome the same? All of the opportunities that you identified in the "is" mapping should be business requirements in the development of the "should" map. The map should also identify functional managers and best practices. In fact, many organizations prefer to start this step with a best-practice map and customize as they go along.
8. Review, finalize, and distribute the "should" process map. This should never be a cut-and-dried process, cautions Trusten. "You need to communicate the new vision and expectations, set new goals, and arrange for training. Have a plan for informing people about progress during implementation."

Revenue models-Making Changes Happen

Health care is shaking up the search engine market.
Long-time laggard Ask.Com is suddenly a contender, at least in consumer satisfaction, and it’s making a new effort in health care with what it calls Health Smart Answers.
Revolution Health and HealthLine are acting as the main information providers to Health Smart Answers.
At the same time Google and Microsoft are both making their own moves to target the sick and hypochondriac.
The Big Two are taking different approaches. Microsoft is trying to capitalize on its existing strength in hospital computing and medical records. Google wants people to enter and track their own medical information.
The last verb, track, makes this one step removed from what Healthline, Revolution Health and WebMD are up to. Rather than seeking your search and communications business, they want to be your health data storage house.
Key to making any of this work is trust. Will consumers trust Google, Microsoft or anyone else with their private medical information?
They won’t, so long as the government insists it has the right to tap into any database, without a warrant, and use that information for whatever it wants.
For the online health care revolution to really get going we don’t need prototypes, and we don’t need search. We need better privacy laws, against Big Brother, Little Brother, and everyone else, a HIPAA for the 21st century.
HIPAA does more than that
HIPAA is the biggest reason why most small medical offices remain a forest of paper. The act allowed them to get out of the law's consequences if they didn't computerize.Sometimes Yagotta get agreement from me.

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