So lets take our discussion further, Yesterday I was talking to a few people on the possible alliances between scommerce and health as for them all this was new.
Lets first of all have a look at stats:
10% of Retail shopping including health and cosmetic products happens online, out of which the conversion of the best websites is almost 4%.(that too not in first 3 yrs.) I firmly believe in this survey which happened among approximately 2,000 online shoppers, that a majority (53 percent) went directly to retailer and manufacturer sites to research and purchase products, rather than using shopping comparison sites or social and/or community networking sites.
So 100 - 53= 47% left.
Of this 47% around 35% wanted to be physically present in the store while they buy and were certainly not online shoppers.
While social and community sites and content offer some value, they are only driving a small portion of online sh…