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Showing posts from December 1, 2008

E-Health India - Case Study

To understand the Barriers Better, Am sharing with you various Case Studies for the Same.The first case study involved a company that was primarily in the business of selling prescription drugs online. This was a pure Internet startup, rather than an existing pharmacy that added an online channel.
ePharmacy focuses exclusively on the sale of (1) prescription pharmaceuticals, (2) over-the-counter (OTC) pharmaceuticals, (3) vitamins, minerals, supplements (VMS) and herbal products and (4) related healthcare products. The Company has invested over $10 million in state-of-the-art technology and facilities including fully automated pharmaceutical dispensing equipment that enables the company to fulfil customer orders rapidly upon receipt of the order via the Internet. ePharmacy began selling OTC pharmaceuticals and other healthcare products through its website in May 1999 and began sales of prescription drugs and providing healthcare information in late October 1999. With respect to prescr…