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Showing posts from May, 2009

Customer Relationship Strategies in Health Industry - Role of CRM

Improve physician segmentation and targeting

With the proliferation of multiple channels there is the need to be able to gather information from multiple sources to better target physicians and maximize sales impact. Only a CRM lets you respond quickly to changing market conditions by providing analytics that are built into the sales force automation and marketing applications, to better target physicians and maximize sales impact. You can use the applications to realign your sales force quickly, validate an alignment before deploying it in production, and model several alignment strategies. Concurrently, you can maintain historical views of alignments and territories to comply with federal regulations. To help unify your sales efforts, the application supports cross-functional processes such as customer targeting, samples and territory and objectives management. The application can be used both online and offline, the sales representatives can easily create target lists to plan routes…