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Showing posts from October, 2010

The Health Website

Good Morning friends! Hope you are doing good.Today we will talk about a Health website. I keep getting these mails from Health care Enterprises and new entrepreneurs asking for some suggestions and help for their health website, and I really don't get time to revert to them. This post of mine will help them understand and pave their vision better. Q1. How people are going to find you and notice you online? Ans- Internet represents less than 10% of the total retail sales. Online Business is of importance to consumers just because of two things: a. Speed b. Quality of Information People are loyal to discounts, not you. Bundle your packages and wow your visitors. Position yourself as an expert whether it is apparel, cosmetics, shoes or medicines. If one product you sell-> Keep your customers informed about its use, your degree of expertise in that, related offers -> if possible provide buy back and all. Q2. How to beat the competitor? Ans- The thing that will make you win on we

Mhealth Model- Dr SMS in India- The Success Story

The... patient should be made to understand that he or she must take charge of his own life. Don't take your body to the doctor as if he were a repair shop. -Quentin Regestein The World of “Speed- Living”! as simple, easy and compact as a mobile phone. Reminds me of Aircel’s popular advertisement “Pocket main Rocket hai”… I think”pocket main Rocket hai” is the right definition of Mhealth today! Many mobile projects struggle with scale and impact. While a mobile health project may run well with a small number of patients in one hospital, expanding the scope of a project until it is large enough to have real impact takes money, time, and widespread support of key stakeholders in a given community. And that is one of the biggest reasons why Mhealth is not keeping too well now-a-days and is suffering from “Pilotitis”. Therefore, KSITM took this initiative to launch DR SMS in Kerala, aimed at improving health of the citizens of Kerala by improving access to health care resou