1. Reduce operational expense
2. Enhance customer service
healthcaremagic.com, healthizen.com in India have also joined the lead. Abroad also, various sites like offshoremd.com, chatmag.com, geocities.com, offshoremd.com etc are doing the same stuff.
Even Health insurance plans – driven by the rapid growth of individual health coverage increasingly turn to customer service technologies that sophisticated retail businesses, ranging from consumer products to financial services, have employed successfully for years, most notably Click-to-Chat, or “Chat.”
Why is Chat, a good Idea?
Chat technology enables health plan members to communicate online with customer service reps
through real-time text messaging, rather than over the phone. Because Chat technology allows
service reps to handle more than one customer simultaneously, and provides customers with a
detailed record of online text “conversati…