Friday, 23 January, 2009

Medical Tourism Going Pro

There was a time in India when Air travel, matrimony, Jobs and Real estate were not organised, and then came,, and to organise it..Result= Major Hit

If we have a look at the medical tourism side of Online Reach and approach, We have everything A rich heritage, toursit attractions, High tech specialists, Good hospitals..everything...

Then why even good sites like are not getting enough traffic, The website though older than Blog are not able to get good rankings. While the Government has been most positively speaking about promoting medical tourism, it seems that when opportunity comes calling, it is looking the other way.

Read this:

Government stance
"We have not come to that stage of taking that leap in medical tourism yet," said B. Suman, Tourism Director, for not participating in the expo. "Hospitals here have not come up as expected," Mr. Suman said. "However, a meeting will be held in the end of April and the Government will be planning some promotion in West Asia and Europe," he added.

Why are we failing?

Concept failed to ‘mature’ due to lack of synergy between Tourism Department and hospitals
Insurance companies prefer sending patients only to JCI certified hospitals.

A decade back, when medical tourism was introduced in twin cities, it was touted as the next big sector, with a potential to match the growth of information technology and biotechnology.
Ironically, IT and biotech have forged ahead, while medical tourism is still struggling to emerge out of its embryonic state.
Presently, flow of foreign patients can be at best described as ‘modest’. In a day, only about 15 to 20 patients from Bangladesh, Middle East, Sri Lanka, are admitted at Apollo, Care and L.V. Prasad Eye Institute. Given the presence of best doctors, when compared globally, this is modest.

Why do people travel abroad for Treatments?

People are trying to find better deals abroad. Health care is expensive in the UK; not in monetary terms, but due to a high time cost from long waiting lists. Health care is expensive in the U.S.; not due to time costs from waiting lists, but from high monetary cost.

“More than 70,000 Britons will have treatment abroad this year – a figure that is forecast to rise to almost 200,000 by the end of the decade.” Many of these individuals are seeking treatment in countries such as India, Hungary, Turkey, Germany, Malaysia, Poland and Spain.

Why health care is much cheaper in the above stated countries?

Health care systems suffer from Baumol’s cost disease: it’s a labor-intensive service that doesn’t offer huge scope for gains in labor productivity. The number of hours it takes to manufacture a car is consistently falling, but the number of hours it takes to perform doctor’s visits is roughly the same as it has always been. As a society gets richer, in order to attract workers, the labor intensive service has to pay competitive wages with the sectors where productivity is rising rapidly; that means that costs for labor-intensive services rise faster than the general price level.

What is the Success Key?

88% of the people that begin research on medical tourism actually fail to carry-out their intentions. This is attributed to an incomplete understanding about the medical travel experience.Remember the three key words...TTT, III i.e.

Trust-----------------> TPA----------------------->Transaction

Information-------------> IDEA---------------->Induction

Read this story of a Medical Tourism Seeker and this will surely help you understand the Psyche of a Tourist...

will come up with more.....

Wednesday, 7 January, 2009

An Eyeopener- for new Enterpreneurs in e-Healthcare

Eight Common problems can be seen in every healthcare system:

poor quality care delivery;
poor experience of patients;
unknowing variations in policy and practice;
failure to introduce high value interventions;
uncritical adoption of low value interventions;
failure to recognize uncertainty and ignorance.

Anything catering to the settlement or solutions of the abive rated problems is a big hit, a sure shot.However while doing this there has to be standards that need to be maintained, Every enterpreneur should be cautious about the perception of the common masses towards his new Idea.

Some Current efforts include:

Transparency in the health system ·
Rebalancing the doctor-patient relationship ·
Consumer empowerment ·
Empowerment through connectivity ·
Mobilisation of data ·
Mobilisation through interoperability

I am hereby discussing a few points which may help the newer ones in this fraternity to understand things better:

What sells?

Online tools such as:

§ Directories: Locate doctors and hospitals near you, shows hospital quality ratings, and checks cost estimates for medical services and prescription drugs.

§ Health Tools: Learn how to stay healthy, deal with an illness, or prepare for a surgical procedure, including questions to ask your doctor.

Personalized Services via phone
§ A 24-Hour Nurse Advice Line available by phone 24 hours a day, seven days a week.

Something like comparing costs, calculating discounts...-i.e. Consumer oriented stuff- Consumers loves comparisons, discussions and analysis.

Find out what other patients have to say about a particular doctor - or share your own rating. Also, you'll have a list of things to look for when visiting the doctor -- based on the doctor's specialty. After your appointment, you can return to the online health site to share your experience.

The Trust Factor:

Does your website provides optimum information about what is most searched on Internet by patients?


Physicians Chat
Hospitals Details
Pharmacies Discounts
Treatment Stay and Expenditure,Insurance

•Physicians – Consumers can research whether a physician has earned quality and efficiency designations. The program is currently available in 55 markets (87 markets by late 2006) and covers 19 specialties (constituting 60% of health care costs).

•Hospitals – Consumers can compare costs (provided as a price range) for specific treatments across hospitals and assess facilities’ quality ratings for those treatments. All UnitedHealthcare members will have access to the program by the end of 2006.

•Pharmacy – Consumers can determine and compare the cost of medications at different pharmacies in their area and use a Savings Advisor tool for recommendations on how to reduce their overall pharmacy costs.

•Treatments – Consumers can research pricing for specific procedures or services based on their zip code. Even though it does not provide physician or hospital-specific pricing, this tool gives consumers an accurate approximation

Comparison Shopping on Net is most viable and interesting!

1. Website members should have online access to physician-specific cost, clinical quality and efficiency information .
2. Visitors should also be allowed to find a range of hospital charges for particular procedures.

At the same time what is important for one visitor, may not be the priority of the second one, Give as many options available for that personalised complete experience.

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