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Showing posts from August, 2013

mHealth India- Insurance and technology

Inspite of low penetration of Health Insurance in India, inclination towards Prevention and wellness products and services is on the rise. Penetration of private healthcare insurance policies is less than 0.5% in India (Health insurance penetration in India is as low as 5%). If you live in the U.S, you would have come across this tagline many a times "Health Insurance companies investing in Wellness products to reduce claims and cut consumer costs". In India, it is Flipped!!!
As there is not enough health cover, more than 70% expenditure on health is out of pocket. Hence the consumer is now becoming more aware of his/her wellness and is taking initiative to invest in prevention and health checks himself. No wonder, there are a million wellness companies that have mushroomed up in the last 3 years and most of them are making money on a B2C/Retail approach for obvious reasons. We are starting to look at some Technology driven wellness companies including mhealth based ones and …