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Showing posts from December, 2009

Mobile based Healthcare Models for Emerging Markets

The Mobile Healthcare Industry summit brought up all the stakeholders to discuss and share views on the best practices all across the world. The Post Conference Workshop led by me on “Mobile Healthcare Models for emerging markets” provided a participating opportunity for all players in the ecosystem to clearly define and strategize Challenges as well as opportunities in countries like India, South Africa, Kenya, Indonesia etc. I was pleased to see the overwhelming response and enthusiasm.

Some Key points that were discussed were why emerging markets? What is the role of mhealth in India, Africa etc.? Who will pay? Why will they adopt mhealth systems?

Pretti Lounamaa and Seppo Luede

suggested some very initial points to approach these methodologies. First, Size the market, when we are talking about market we are not only talking about the addressable market but also the number of stakeholders and customers who are willing as well as able to purchase or are interested to deploy. This was t…