- Quality of product
- " Safety of product even at higher dosages
- " Continuous availability of information about the product
- " Continuous promotion of the product
- " Continuous credibility creation and continuous improvement of the product
Consumer looks into packaging, clear directions on label, safety instructions, warnings andother regulatory instructions. He also looks at price and competitive products. Besides, this he may look at bulk pack as one of his convenience if it's day-to-day purchase and consumption.
In order to develop specific action plan marketer needs to carry out following survey:Awareness, understanding existing use of any substitute or a competitor (may not be from the same category), buying patterns, usage and attitude patterns, trends of markets, regions, logistics and capacity to stock these products for different outlets.
PR ,Marketing and Communication Strategy:Pharmaceutical companies should have communication strategy besides main strategy.
Drugdiscoveryonline.com, pharmaceuticalonline.com are good with Newsletters.
SurveryRX is a web based platform that enables a company to conduct online medical market research with physicians across multiple sites in a secure environment.
Today's Featured one: Informed Horizons, LLC - Medical communications company committed to keeping physicians and patients up to date with the latest advances in pharmaceutical research.