Skip to main content

An Eyeopener- for new Enterpreneurs in e-Healthcare

Eight Common problems can be seen in every healthcare system:

poor quality care delivery;
poor experience of patients;
unknowing variations in policy and practice;
failure to introduce high value interventions;
uncritical adoption of low value interventions;
failure to recognize uncertainty and ignorance.

Anything catering to the settlement or solutions of the abive rated problems is a big hit, a sure shot.However while doing this there has to be standards that need to be maintained, Every enterpreneur should be cautious about the perception of the common masses towards his new Idea.

Some Current efforts include:

Transparency in the health system ·
Rebalancing the doctor-patient relationship ·
Consumer empowerment ·
Empowerment through connectivity ·
Mobilisation of data ·
Mobilisation through interoperability

I am hereby discussing a few points which may help the newer ones in this fraternity to understand things better:

What sells?

Online tools such as:

§ Directories: Locate doctors and hospitals near you, shows hospital quality ratings, and checks cost estimates for medical services and prescription drugs.

§ Health Tools: Learn how to stay healthy, deal with an illness, or prepare for a surgical procedure, including questions to ask your doctor.

Personalized Services via phone
§ A 24-Hour Nurse Advice Line available by phone 24 hours a day, seven days a week.

Something like comparing costs, calculating discounts...-i.e. Consumer oriented stuff- Consumers loves comparisons, discussions and analysis.

Find out what other patients have to say about a particular doctor - or share your own rating. Also, you'll have a list of things to look for when visiting the doctor -- based on the doctor's specialty. After your appointment, you can return to the online health site to share your experience.

The Trust Factor:

Does your website provides optimum information about what is most searched on Internet by patients?


Physicians Chat
Hospitals Details
Pharmacies Discounts
Treatment Stay and Expenditure,Insurance

•Physicians – Consumers can research whether a physician has earned quality and efficiency designations. The program is currently available in 55 markets (87 markets by late 2006) and covers 19 specialties (constituting 60% of health care costs).

•Hospitals – Consumers can compare costs (provided as a price range) for specific treatments across hospitals and assess facilities’ quality ratings for those treatments. All UnitedHealthcare members will have access to the program by the end of 2006.

•Pharmacy – Consumers can determine and compare the cost of medications at different pharmacies in their area and use a Savings Advisor tool for recommendations on how to reduce their overall pharmacy costs.

•Treatments – Consumers can research pricing for specific procedures or services based on their zip code. Even though it does not provide physician or hospital-specific pricing, this tool gives consumers an accurate approximation

Comparison Shopping on Net is most viable and interesting!

1. Website members should have online access to physician-specific cost, clinical quality and efficiency information .
2. Visitors should also be allowed to find a range of hospital charges for particular procedures.

At the same time what is important for one visitor, may not be the priority of the second one, Give as many options available for that personalised complete experience.


Popular posts from this blog

AI and Deep learning for Cervical Cancer

Worldwide, the cancer of the cervix (lower portion of the uterus) is the fourth most common cancer. It is also one of the most common causes of deaths due to cancer in women.

Most of my patients that participated in my public health project had wither dementia, Alzheimer's or were frail and sometimes immobile. They would forget their surroundings, spouse name and even getting a regular medical checkup was a challenge. These women, when asked to go for cervical cancer diagnosis, opted out and never showed up. Most of these tests are widely available but are uncomfortable and invasive. Patients are also not keen to go for them unless indicated.

1 in 5 cancer patients across the world experience delay in diagnosis and, it holds true for cervical cancer as well. Cervical cancer is diagnosed more frequently at more advanced stages.

The human papillomavirus (HPV) infection is responsible for 90 percent cases. However, all women infected with this virus will not develop cervical cancer. …

Royal Society of Medicine elected Dr Ruchi Dass Fellow

Popular Health Technology Author and Founder, HealthCursor Consulting Group Dr. Ruchi V Dass elected Royal Society of Medicine Honorary Fellow in the United Kingdom. (Photo courtesy of Ruchi Dass)

Joining some of the elite names among scientists and physicians, Health Technology Author and Business Icon Ruchi Dass has been elected as a fellow of The Royal Society of Medicine in the United Kingdom.

Dass is a renowned Physician and has worked with development organisation across the world driving technology driven public health initiatives. She is the Founder of the consulting group HealthCursor, and Author of several journals, including her upcoming book on “Big Data in Healthcare” with Springer.

Dr Dass wrote a book on “Innovations in Healthcare” that was unveiled by the Honourable President of India Mr. Pranab Mukherjee in 2013. Dr. Ruchi Dass was listed amongst Most Powerful and Influential leaders in IT by Information week in 2013 and also received INTEROP’s “Women leader” recogni…

The Formula of Driver and Demand- Indian Startups story

The healthcare industry is currently experiencing change at an unprecedented rate. Change is not only occurring in the technology used in diagnostics and care delivery, but this change is so fundamental that it could, and likely will, fundamentally alter the business model of the industry.
Today we have fitness bands, healthcare apps, appointment schedulers, health chats and several such means to access healthcare but one thing that all of this does not necessarily correlate with high quality of care or better outcomes. We need to understand that “Not even a Ferrari will get us to our destination without a driver.”Formula of Driver:
Driver = (Need + Incentive) where;
Incentive = (Value + Reward) Need = (Gap + Demand)
To define the best drivers, we need to first address the need. Need might not make economic or business sense but it is the best opportunity to leave an impact. No one remembers how much business a “Mughal-e-Azam” or “Usual suspects” did but everyone remembers that these were…