Wednesday, 7 January, 2009

An Eyeopener- for new Enterpreneurs in e-Healthcare

Eight Common problems can be seen in every healthcare system:

poor quality care delivery;
poor experience of patients;
unknowing variations in policy and practice;
failure to introduce high value interventions;
uncritical adoption of low value interventions;
failure to recognize uncertainty and ignorance.

Anything catering to the settlement or solutions of the abive rated problems is a big hit, a sure shot.However while doing this there has to be standards that need to be maintained, Every enterpreneur should be cautious about the perception of the common masses towards his new Idea.

Some Current efforts include:

Transparency in the health system ·
Rebalancing the doctor-patient relationship ·
Consumer empowerment ·
Empowerment through connectivity ·
Mobilisation of data ·
Mobilisation through interoperability

I am hereby discussing a few points which may help the newer ones in this fraternity to understand things better:

What sells?

Online tools such as:

§ Directories: Locate doctors and hospitals near you, shows hospital quality ratings, and checks cost estimates for medical services and prescription drugs.

§ Health Tools: Learn how to stay healthy, deal with an illness, or prepare for a surgical procedure, including questions to ask your doctor.

Personalized Services via phone
§ A 24-Hour Nurse Advice Line available by phone 24 hours a day, seven days a week.

Something like comparing costs, calculating discounts...-i.e. Consumer oriented stuff- Consumers loves comparisons, discussions and analysis.

Find out what other patients have to say about a particular doctor - or share your own rating. Also, you'll have a list of things to look for when visiting the doctor -- based on the doctor's specialty. After your appointment, you can return to the online health site to share your experience.

The Trust Factor:

Does your website provides optimum information about what is most searched on Internet by patients?


Physicians Chat
Hospitals Details
Pharmacies Discounts
Treatment Stay and Expenditure,Insurance

•Physicians – Consumers can research whether a physician has earned quality and efficiency designations. The program is currently available in 55 markets (87 markets by late 2006) and covers 19 specialties (constituting 60% of health care costs).

•Hospitals – Consumers can compare costs (provided as a price range) for specific treatments across hospitals and assess facilities’ quality ratings for those treatments. All UnitedHealthcare members will have access to the program by the end of 2006.

•Pharmacy – Consumers can determine and compare the cost of medications at different pharmacies in their area and use a Savings Advisor tool for recommendations on how to reduce their overall pharmacy costs.

•Treatments – Consumers can research pricing for specific procedures or services based on their zip code. Even though it does not provide physician or hospital-specific pricing, this tool gives consumers an accurate approximation

Comparison Shopping on Net is most viable and interesting!

1. Website members should have online access to physician-specific cost, clinical quality and efficiency information .
2. Visitors should also be allowed to find a range of hospital charges for particular procedures.

At the same time what is important for one visitor, may not be the priority of the second one, Give as many options available for that personalised complete experience.

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